There is a new app on the block for Android and Smartphone users. The app, Yik Yak, allows users to post anonymous comments and thoughts. The app also takes into account the geographical location of the phone, using the location services of iPhone and Android phones to feed users comments that have been posted close by. The purpose of the app is to start anonymous conversation, but in the age of digital parenting it can be seen as far more sinister.
Yik Yak and It's Growth
Yik Yak debuted on Google Play in January of 2014, and entered the iPhone market in December of 2013. Since its introduction to each platform it has grown quickly. It is currently listed as the 70th most popular social networking app on the Apple App store. It has been downloaded over 6,000 times from the Google Play store and is growing by 38% each month. The free application offers young adults a platform to comment and chat anonymously with those around them. Because the application uses a phone's location services to find where the comments are being posted from, it also allows users to see comments from people that are close to them, often within a few blocks or even feet from them. The location aspect of the application has made it increasingly popular with young users, specifically those in middle school and high school, even though the application insists it is only intended for people over the age of 17. While the application restricts the age, in theory, the entire interface is skewed towards young users, with a colorful interface, cartoon-like graphics, and an easy to navigate platform.
Yik Yak's Policies and Guidelines
According to the rules and regulations of Yik Yak, users are to be aged 17 or older. Bullying, according to the app developers is strictly prohibited, and users are also prohibited from posting full names and phone numbers in their comments. Inappropriate content can be tagged for removal, but opponents of the app claim that content is not being monitored, nor are the users that are currently logged into Yik Yak. If someone wishes to have inappropriate comments removed it can be done in one of two ways;
Two users can flag the content for removal. If two flags are received the content is removed.
A single user can send a screenshot to Yik Yak and the team will consider the comment for immediate removal.