Hey, parents. Just when you were getting used to this whole Facebook thing – you probably set up a profile, friended your kids, and are loving that you can communicate with all your friends near and far – it turns out that Facebook is becoming... uncool.
Facebook started as the underdog, begun by a Harvard sophomore as a way for trendy college students to talk to each other. Facebook was cool, it was a new discovery. People implicitly trusted the fledgling social network. Facebook for kids was the cool new "it" thing.