We’ve all heard it by now: the Internet is forever. A bad social media presence can follow anyone of any demographic down the road. Think of how many times you’ve heard on the news that a teen was expelled, cyberbullied, or rejected from colleges based on one digital mistake. Countless adults have been fired from jobs and penalized by the law based on poor social media choices.

The beginning of a new school year is as good a time as any to make sure that you and your kids are in control of your digital reputations. Use these tips to ensure that you are maintaining reputable social media accounts:

1. Be selective about who you're friends with on social media.

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The following is a great article from the New York Times about social media and the impact it can have on your child's academic future. If you are interested in this topic, please join us for a Twitter party at 1pm EDT today to discuss this important issue. Learn more here.

At Bowdoin College in Brunswick, Me., admissions officers are still talking about the high school senior who attended a campus information session last year for prospective students. Throughout the presentation, she apparently posted disparaging tweets about her fellow attendees, repeatedly using a common expletive.

Perhaps she hadn’t realized that colleges keep track of their social media mentions.

“It was incredibly unusual and foolish of her to do that,” Scott A. Meiklejohn, Bowdoin’s dean of admissions and financial aid, told me last week. The college ultimately denied the student admission, he said, because her academic record wasn’t competitive. But had her credentials been better, those indiscreet posts could have scuttled her chances.

“We would have wondered about the judgment of someone who spends their time on their mobile phone and makes such awful remarks,” Mr. Meiklejohn said.

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