Digital media is now a mundane part of our lives and our children's lives. Facebook, Twitter, and Instagram, are all part of a completely personalized social media experience. In the digital landscape however, if there is any certainty, it is change. With the proliferation of devices that include cameras in their architecture -- smartphones, tablets, even the upcoming Google Glass -- it was only a matter of time before social media evolved from the use of such archaic means of communication as text, to the immediate, more entertaining and more communicative format of personalized videos. Of course, Youtube first popularized videos, but for the most part it has not streamlined in a manner consistent with social media. Why take the time to say in a paragraph that takes five minutes to write, what you feel, when you can utilize the full nuance of human expression to say exactly what you feel exactly when you feel it? 

This is the concept behind Keek which aspires to be the twitter of video social media. Rather than a text message format such as Twitter or a picture-based message board like Facebook, Keek offers users the ability to record and post microvideos up to 36 seconds in length at any time and from anywhere that is internet connected.  Just as with other social media services, you can subscribe to other users, post video updates and even respond to other users either via text or via video responses otherwise known as “Keekbacks”.  Keek also offers hash tagging similar to Twitters format which the site calls “Klusters”. Just as with Twitter, Klusters allow Keekers to find Keeks and other Keekers which apply to their interests.