When we were teenagers, MTV was the way we found out about new music and watched the latest hit videos. It was cool, and even better, it irritated our parents. MTV is still around today, but our kids are living in a world that is constantly evolving, and that includes music. Could YouTube, commonly known as a popular video-sharing site, be on its way to becoming the next MTV?
It's no secret that the face of music is changing. The way kids seek it out is changing, too. Do you remember collecting tons and tons of CDs? Only 50% of today's teens say they even listen to music on CDs. Radio is still primarily how they learn about new music, but music listening sites like Pandora and Last.fm abound. They allow kids to make personalized radio stations, create channels of their favorite songs and artists, and discuss music with other users.