Monitor the Child, Not the Device

Parental monitoring is no easy task, but parents realize that it's one of their most important responsibilities. My kids put themselves on a global stage every time they use the Internet, and it's up to me to ensure that they're doing it in a way that protects their safety and their reputation. But parental monitoring isn't what it used to be. The way our kids use the Internet keeps changing, so the way we keep tabs on their online activity must also evolve.

A decade or so ago, it was usually enough to place the family computer in a well-trafficked area of the house and install some parental controls on it. But today's kids don't even use the family computer as their main method of getting online. Kids use their phones, their tablets, their gaming systems, their music players, and other handheld devices. They may go all week without even touching the family computer.

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We are pleased to announce that Bark will be taking over where we leave off. The uKnowKids mission to protect digital kids will live on with Bark. Our team will be working closely with Bark’s team in the future, so that we can continue making the digital world a safer, better place for kids and their families. While we are disappointed we could not complete this mission independently, we are also pleased to hand the uKnowKids baton to Bark.
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